By Eelco Keij

LinkedIn is the most underestimated free professional fundraising tool of the 21st century. Growing fast in many countries, LinkedIn is so much more than just an online profile: It is a potential database and valuable source for strategic networking purposes. With more than 380 million members globally, the strategic use of this medium is not confined to a specific country or to a specific type of fundraising. Within the fundraising cycle of each organization, LinkedIn offers a fundraising tool not only for individuals, but also for organizations as a whole.

Profile photo of Michaela Regan

Michaela Regan

As Digital Marketing Manager, Michaela is somewhat of a geek. She ensures the Resource Alliance has a strong and consistent presence across the whole of the digital spectrum and brings a strong background in marketing, communications, events and 3D Printing. She likes to stay ahead of the curve and ensure her world is future proof, which is ironic as she also spent time working in an Anglo Saxon village. This does however, come in handy whenever we need something carved out of wood using a tree lathe*… Feel free to contact me on michaela@resource-alliance.org if you need anything! *It happens more than you think.