By Eelco Keij
LinkedIn is the most underestimated free professional fundraising tool of the 21st century. Growing fast in many countries, LinkedIn is so much more than just an online profile: It is a potential database and valuable source for strategic networking purposes. With more than 380 million members globally, the strategic use of this medium is not confined to a specific country or to a specific type of fundraising. Within the fundraising cycle of each organization, LinkedIn offers a fundraising tool not only for individuals, but also for organizations as a whole.