We are all rightly inspired by the good causes we work for. But how do you inspire other people to get involved and give you money? This presentation equips you with key principles to share the stories of your causes in a way that inspires people to get engaged with you. As well as principles, it looks at examples of creative campaigns from around the world that have actually raised money: from print to digital, from major donors to TV. It also looks at how to inspire yourself, the bridges and barriers to creativity within organisations, and the need to truly understand your audience.